The Most Overlooked Paid Social Tips Startups Should Definitely Use

Paid social for up-and-coming fashion brands

As a relatively new brand, you have one priority: becoming known. Because until people know who you are, they’re not going to buy anything from you. (Awkward.)

Fortunately, social media ads are an easy way to make this happen – when done right.

After all, this is the digital age, and social media is basically where people live now. But if you’re struggling to make it work for you at this early stage in the game, it’s probably because:

You haven’t set up your damn trackers yet

Without setting up trackers for all the social media channels you plan to use, you won’t be able to tell how people are interacting with your brand. And if you don’t know that, you won’t know what to tweak to improve things. And by improve things, we mean attract more fans and make more sales. Duh.

Setting up trackers is one of the most basic things you need to do when getting ready to start advertising on social. But just because it’s basic doesn’t mean it’s easy. What sort of information are you supposed to input? Where, and how? We’ll do it all for you, so you can finally figure out who, where and how to promote your stuff.

You’re not strategically planning for growth

The first five years of business are sink-or-swim time, so they say. And it makes sense, because if you don’t grow fast enough to meet your initial spending, you’re inevitably going to run out of cash. So, how can you use paid social to grow faster?

We’ll combine data ­from Google Analytics and those lovely trackers we helped you set up, so we can figure out your customer journey. Then we’ll plan how to split your budget between brand awareness and sales for – not to hype it up or anything, but – THE ULTIMATE STREAMLINED PROCESS AND OPTIMUM GROWTH. Okay, no, you’re right. That was totally to hype it up.

You’re not testing, like, at all

A new brand is an unknown quantity. It’s exciting, yet at the same time subtly unnerving. Or something. Anyway, you don’t know what will work and what won’t. You don’t know when people will buy from you, or where they’ll come from, or how much they’ll spend. And you don’t know which social media ads will be most effective, which can make getting those much-needed early sales difficult.

As a startup, you’re primed for a fast test-and-learn strategy. Because you don’t have a huge audience yet, there’s less risk – and more freedom to experiment.

We’ll test a bunch of ads on different audiences to quickly determine what works best for each of them, and we’ll build on that info to create the ULTIMATE (no, seriously, does using caps make things sound more exciting?) sales funnel, getting you more sales faster. Cha-ching.


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