PPC for enterprise fashion brands who need to up their game
When you’re an enterprise brand, it’s tempting to sit atop your throne and let the automation platform you’ve set up continue to do its thing. You’re not seeing huge growth, but it’s good enough, you suppose. It’s safe. It works. But what works now won’t work in the future, as Google continues to improve its mechanisms to suit the rise of the mobile audience – and if you’re not careful, you’re going to be outmanoeuvred by smaller brands who are nimble enough to keep pace with Google.
If you have that unnerving feeling that something needs to be done about your PPC approach, it’s probably because:
Paid search is changing fast, and your size means you’re struggling to keep up
In 2017, Google announced they had invested over $3 billion in machine learning for the next three years. The standard PPC playbook, with its countless manual adjustment options and reliance on keywords? Rapidly becoming obsolete. The future, Google declared, is in automation and audiences – and 2018’s bidding algorithms were 100 times smarter than 2017’s. Change is coming, fast.
It’s never been more challenging to grow brand recognition, to win the click, to get the sale. The same old tactics you’ve been using for the past few years won’t help you now, and neither will the most expensive automation software. What you need is someone who keeps up with the latest developments in paid search – and intuitively understands how to use that knowledge to your brand’s advantage. In case you haven’t guessed yet, that would be us. We use what we learn to help our clients grow phenomenally and quickly, like the brand we helped hit 98% revenue growth year-on-year, in six months.
You’re spending way more than necessary to get mediocre results
When you’re this big, agencies know it – and they know you have cash to burn. We’re guessing you’re paying your agency 10–15% of media spend. But the industry average is just 8%. And, well, when your agency charges by % of media spend, you can’t deny there’s an incentive to get you to spend more. We’re also guessing that your agency isn’t delivering particularly staggering results for their inflated costs, probably because they’re putting their entry-level ‘PPC Account Executives’ on the job. Not ideal.
We use fixed, value-based pricing instead, and we use innovative techniques and up-to-date knowledge to implement strategies that’ll work in the long-term – not just get quick results that make us look good. It’s too easy to focus on last-click PPC results and ignore all the other important stuff that gets you to the last-click. Not us, though. In fact, we’ll strive to ensure you’re not overly reliant on paid media, so you can free up budget for more innovation elsewhere. Oh, and no one on our team is ‘entry-level’. When you work with us, you work with experienced pros.
You want to innovate, but you’re worried about the risks
Okay, so you know times are changing and that if you don’t keep up, you’ll be left behind to stagnate. But that doesn’t mean making big changes is any less daunting. What if the new approach goes catastrophically wrong? What if you go out of business? What if the universe collapses in on itself? Yeah. It’s unlikely, right?
Especially when you work with us. We can’t promise to keep the universe from imploding – that’s a little out of our wheelhouse – but because our PPC approach is likely to save you money, you’ll have spare cash for innovation. So where’s the risk in splashing out on untested but potentially transformative new approaches? With our ideas and execution, you can afford to be bold.