What’s The ROI On Protecting Your Marketshare From Clicks To Bricks? (Pureplay Analytics)

Analytics for online-only fashion brands

You’re an online-only brand, which means you’re tech savvy, digital is in your DNA, et cetera, et cetera.

You’ve been winning marketshare left and right – and now you want to figure out how to hold on to it. Because you know fast growth doesn’t stay that way forever.

What you need is a strong, scalable approach to analytics, so you can plot your growth (you know, on purpose) in a long-term sustainable way.

And if any of this sounds familiar, you’re not there yet:

No one’s on the same page when it comes to your analytics

No one wants to admit they don’t know what your analytics mean or what they’re supposed to do with that info. But there’s probably a lot of people in your business who feel this way. Like, a lot. You can’t blame them, though. It’s a common problem.

Chances are, your analytics team don’t realise that other people don’t understand the tracking, reporting and insights they’re deeply familiar with. The curse of knowledge and all that. We’ll talk to your less analytically inclined employees (so, that’s most of them) to find out what they know and what they don’t, and then we’ll create new, simple processes that allow them to make better decisions faster.

Your analytics processes are currently impossible to automate

Different teams doing things different ways makes automation damn near impossible. Which is a shame, because automation is a really great way to save money (other ridiculously obvious business advice available on request).

Aaaanyway, there’s no denying that this lack of standardisation makes your approach to analytics inefficient. Insights shouldn’t take this long to filter up to the C-suite or down to the teams in the trenches, you know? And they don’t have to.


We use APIs and automate processes that could save you hundreds of hours every month across each of your markets. If it involves data, requires manual action and repeatedly takes up a hefty slice of your team’s time? We’re here for it. And when we’re done, your in-house team will be free to do the work that really matters: gathering delicious, delicious business intelligence.

Your analytics don’t clearly show the whole customer journey

Any investment in analytics or business intelligence is inevitably met with a ‘What’s the ROI on that?’ But it doesn’t matter how good – how detailed – your analytics set-up is if that info isn’t used to greatest effect. It’s not the data from analytics itself that results in ROI, but the decisions that are based on that data.

That’s why we don’t just set your analytics up to gather complete and accurate data – we set it up in such a way that it tells a story.

We light the way from a customer’s first encounter with your brand all the way through to the moment they hit ‘Buy’, allowing you to create an advanced marketing plan that guides people through the sales journey step by step. And you know what that means: the most beautiful ROI you ever did see.

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