McGarry continue to move the needle forward and are always quick to spot new opportunities to maximise revenue for GANT whilst delivering great ROI– John Werbinski, Head of Ecommerce, GANT UK
Training Day at Amazon HQ, 2018
Amazon Advertising: if you’re not doing it yet, you should be.
And if you are? You should be doing it better. Because, not to go all sales-exec on you, Amazon is the hottest thing in advertising right now. We’re not kidding: it was worth over $10 billion in 2018.
Shopping malls are closing. Old brands are going out of business. Amazon’s scooping up huge swathes of Google’s product searches, and more people in America have Prime than own a gun. (And, let’s be honest, it’s probably not for the movies.) Which means people are more likely to discover you on Amazon than your own website.
Almost 90% of UK shoppers use Amazon, research reveals (Source: The Guardian)
So yeah: when we say you need to be on Amazon, we’re really not kidding. And as a new brand, you have a couple of huge advantages – if you act now. Firstly, legacy brands are struggling to adapt and connect with today’s digital-savvy shoppers. Secondly, new hype brands like yours are often searched for on Amazon. Can you say, Helloooo sales opportunity?
Okay, so Amazon Advertising is a good shout for your brand, but if it were easy you’d already be doing it. So you’re probably here because:
You’re struggling to find people who know what the hell they’re doing
If you’re struggling to find an agency who can help you specifically with Amazon Advertising, colour us unsurprised. Agencies who’ve always relied on Google and Facebook for PPC are scrambling to find talent for Amazon PPC – let alone talent for Amazon PPC in fashion. And software isn’t helping them either, because it’s all still so new and young and untested.
This is the part where we stroll confidently onto the scene, because we saw this $10 billion dollar curve coming back in 2017. We’ve even set up another company, Merchant Ads, to develop reporting software specifically for Amazon. And if that weren’t enough, we’re the only agency outside London to be invited two years running to Amazon Advertising’s hands-on sessions with their ad team. In short: we got this.
Your brand team’s not on board with Amazon
It doesn’t seem to matter how much you sell your brand team on the idea of Amazon Advertising – they’re convinced it will damage the premium brand image they’re trying to craft. But here’s the crux of the matter: if you don’t take control of your brand on Amazon, someone else will.
If you don’t think that’ll be enough to persuade your brand team, we can help you put together the business case. We’ll point at the Europe and Japan markets that are growing faster than Amazon can hire ad teams, the search volumes that are dwarfing Google, and the brand growth opportunities that could take you to the next level. Amazon is the way forward. Just ask Levi’s.
You aren’t sure you can justify agency costs yet
In the early stages of growing a brand, every penny counts, and working with an agency isn’t exactly cheap. Especially if they charge by % of media spend – which most of them do – and have an incentive to try to get you to spend as much as possible.
That’s not how we do things. We use fixed value-based pricing, because we know Amazon Advertising like the back of our fitted leather glove, so we can be ruthlessly efficient with your budget and decimate your cost of sale.
And, perhaps more importantly, we also offer on-demand, expert consultancy to support your in-house team if hiring an agency for ongoing help isn’t on the agenda yet.